Good morning.

· Business is up 18% on last year. Here is what matters today.

Sample data

Sold in the last 30 days

0Jobs sold

$0Gross profit

0%Close rate

Monthly goal

$375,000 target

$0to go, with 4 big estimates out this week worth $138,500

$0Average job

$0Backlog booked 6 weeks

What to do next

From this month's numbers. Tap a card for the why.

Moneymaker

Full Hardie re-sides earn 41% profit.

Your best job type by far, averaging $31,800 each.

Lead every quote with it

Roofs average 29% and windows 33%. Bundling a re-side with windows lifts the average job to $44,000.

Scale

Referrals close at 67%. Get more of them.

More than twice the close rate of Google leads, at no ad cost.

Each extra referral is worth about $15,800

Offer past customers a $500 thank-you for each referral that signs. 6 referrals came in this month and 4 signed.

Push

Sarasota is booked 3 weeks out. Add a crew.

The new Sarasota crew is full through Nov 27 and 6 signed jobs are waiting to start.

About $140,000 in waiting work

Tampa Siding Crew B has two open days next week. Moving them south clears four Sarasota jobs before Thanksgiving.

Hold

Pause Facebook ads until spring.

$2,100 spent this month brought 9 leads and no sales.

Saves about $25,000 a year

Move that money to Google Local Services, where each signed job costs about $340.

Revenue and profit

Last 12 months

RevenueProfit

Leads by source

This month

SourceLeadsCountClose

Cost per signed job$340 Google · $0 referrals · No sales Facebook

Profit by job

Jobs closed out this monthSee all 15

Job	Service	Crew	Price	Cost	Profit	Margin

Crew schedule

This weekFull calendar

Today's estimates

5 in-home visits$138,500 quoted