Built by an operator, not just a designer.

I’ve always loved the moment a messy pile of numbers turns into a clear decision.

I’m Maria Ochoa. My background is in financial software: I worked on client projects at a leading fintech company that serves hedge funds and investment firms. I hold a master’s in finance from Harvard. And I built a business of my own: a health insurance agency that has now served more than 800 clients.

I couldn’t find tools that did what my business needed at a price a growing business could afford, so I built them myself: the website that brings clients in, the platform that tracks every number, and the AI team that answers clients in any language while I sleep.

That’s when it clicked. Watching my own business get clearer, faster and calmer, I realized how many owners are where I used to be: great at what they do, buried in apps and spreadsheets, and never quite sure where the money goes. I knew I could help.

This is more than a job to me. It’s my passion: sitting down with an owner, learning how their business really works, and handing them a system that makes the next decision obvious. You work with me directly, from the first call through launch and every month after.